Boostie vs 11x
11x is the poster child of the venture-scale AI-SDR category — and of its credibility problem. In March 2025, TechCrunch published an investigation reporting that 11x had listed companies as customers that weren't, and quoting a former employee on heavy early churn [1]. 11x disputed aspects of the reporting, and its investors said they were informed of the metrics' definitions [1] — but the episode is why buyers now approach autonomous outbound with their guard up. We think that skepticism is healthy.
Boostie's answer isn't a better pitch — it's a structure that doesn't require trust: start free, watch the agent propose your campaign for your business, and approve every dollar before it's spent.
What you're actually comparing
Boostie isn't a tool you operate — it's AI agents that work for you. They find your leads, research each one, check they're genuinely the right target, dig up real common ground — a project they just won, a podcast they were on — and write to them the way a person would. Every first email is written for exactly one recipient; nobody gets a recycled blast. You stay in charge of the money: every spend is itemized and confirmed by you.
11x's pricing (not published)
| Plan | Price | Notes |
|---|---|---|
| All plans | No public pricing | 11x's site offers no price list; /pricing returns a 404 [2] |
| Reported contracts | ~$50,000–$90,000/yr | Third-party estimates, 2026; sales-led annual terms [2] |
11x publishes no pricing; third-party guides in 2026 consistently report annual, sales-led contracts in the $50k–$90k range [2]. On the trust side: TechCrunch reported (March 24, 2025) that ZoomInfo and Airtable had been presented as customers after brief trials — ZoomInfo's counsel threatened legal action — and quoted a former employee saying the company was "losing 70–80% of customers that came through the door"; 11x responded that it reports contracted ARR and that investors were informed [1]. Practitioner analyses of the category report 50–70% annual churn on AI-SDR tools broadly [3].
Feature by feature
| Boostie | 11x | |
|---|---|---|
| AI agent researches and writes per lead | ✓ | ✓ |
| Self-serve free start — see output for YOUR business first | ✓ | Sales-led [2] |
| Published pricing | Every per-unit rate public on /pricing | None — /pricing returns a 404; reported ~$50k–$90k/yr [2] |
| Proof before purchase (test-rate / test-email your own leads) | ✓ | Vendor demo and case studies |
| Scoring gate you can inspect and test per lead | ✓ | Not published |
| Server-enforced spend approval (AI cannot confirm a purchase) | ✓ | Not published |
| Contract | None — month to month; unspent top-ups refundable | Annual terms reported [2] |
| Entry price | Free ($5 credit, no card); Starter $99/mo — converts fully to usage credit | No public pricing; reported ~$50,000–$90,000/yr [2] |
Based on each vendor's published plans and the dated third-party sources listed at the bottom of this page. "Not published" means the vendor doesn't document it publicly.
Where Boostie is ahead
- You risk $0 to find out: free signup, your business researched, a full campaign proposed — versus committing a reported ~$50k year to see results [2].
- Quality gate over volume: the AI refuses to email leads under your score threshold — the structural answer to the zero-results campaigns that burned AI-SDR buyers.
- Trust is enforced, not promised: the itemized confirm before every spend originates from your click and our servers reject anything else — even a fully compromised agent can't spend your money.
- Verify with your own eyes: test-rate a lead, test-generate an email, read every config the AI proposes before it goes live.
- Software prices, spendable fees: tiers from $99/mo that convert entirely to usage credit — no annual contract, refundable top-ups.
When 11x is the better fit
An honest comparison cuts both ways. Pick 11x if:
- You're an enterprise buyer who wants a managed, multichannel AI SDR program with vendor accountability and procurement-grade contracts.
- You have dedicated RevOps capacity to integrate and supervise an autonomous platform.
Judge it on your own business
Free signup, $5 credit, no card — enough for the agent to research your company and propose your full campaign. Decide with your own output in front of you.
Start free — $5 credit, no card →Sources
- TechCrunch, “a16z- and Benchmark-backed 11x has been claiming customers it doesn't have” (Dominic-Madori Davis & Marina Temkin) — published March 24, 2025.
- MarketBetter, “11x AI Pricing 2026” (reported contract sizes; no public pricing) — 2026.
- GTM AI Podcast, “The AI SDR Bubble Is Popping. Here's What Comes Next.” (J Moss; category churn data) — published March 14, 2026.
Competitor names and trademarks belong to their owners. Spotted something outdated? Email hello@boostie.io and we'll fix it.