Boostie vs Apollo
Apollo is the best-known all-in-one prospecting platform: an enormous B2B database with sequencing bolted on, priced per seat with monthly credit allowances. Boostie doesn't sell you a database seat — the agent buys exactly the leads your campaign needs, scores them, and writes to the ones worth writing to.
The practical difference shows up in two places: what happens when credits run out, and how much of the work is still yours.
What you're actually comparing
Boostie isn't a tool you operate — it's AI agents that work for you. They find your leads, research each one, check they're genuinely the right target, dig up real common ground — a project they just won, a podcast they were on — and write to them the way a person would. Every first email is written for exactly one recipient; nobody gets a recycled blast. You stay in charge of the money: every spend is itemized and confirmed by you.
Apollo's pricing, as published and reported
| Plan | Price | Notes |
|---|---|---|
| Free / trial | $0 | Trials include 50 credits and 5 mobile credits (Apollo's own FAQ) [1] |
| Basic | $49–59/user/mo | As reported by third-party pricing guides, June 2026 [2] |
| Professional | $79–99/user/mo | Same sources [2] |
| Organization | $119–149/user/mo, 3-user minimum | Same sources [2] |
Apollo's own pricing FAQ (as of July 25, 2026) confirms the mechanics: export credits are consumed whenever you export a contact, "unlimited" plans carry documented fair-use credit ceilings, and you can buy more credits when you run out [1]. Third-party guides report that credits expire at the end of each billing cycle with no rollover, and that heavy-prospecting months can push real costs to $150–400/user once overages stack [2].
Feature by feature
| Boostie | Apollo | |
|---|---|---|
| B2B lead database / sourcing | ✓ | ✓ |
| Fresh web research on every lead, days before send | ✓ | ✗ |
| Every email individually written for one person | ✓ | Sequences + AI assist |
| Scoring gate — below your threshold, never emailed | ✓ | Lead scores exist; no hard send gate |
| Campaign built for you by an agent (ICP → leads → copy → send) | ✓ | ✗ |
| Credits that expire monthly | None — prepaid wallet; top-ups roll over, refundable | Yes — reset each cycle, no rollover; $0.20/credit overage [1][2] |
| Cost per 1k leads acquired | $3 / 1k sourced (+ $6.50/1k verification, only on cache misses) | ~$40–200 / 1k via plan export credits and overage packs [1][2] |
| Entry price | Free ($5 credit, no card); Starter $99/mo — converts fully to usage credit | Reported $49–149/user/mo; Organization has a 3-user minimum [2] |
Based on each vendor's published plans and the dated third-party sources listed at the bottom of this page. "Not published" means the vendor doesn't document it publicly.
Where Boostie is ahead
- Nothing to exhaust: no monthly credit allowance, no end-of-cycle reset — a prepaid wallet where unused top-ups roll over and are refundable.
- You never pay for leads you don't want: the agent buys exactly what your campaign needs, and only leads scoring above your threshold get an email written at all.
- Verification you often don't pay for: Boostie's shared verification cache skips checks someone else already paid for recently — credits models charge you every time.
- The writing is the product, not an add-on: per-contact web research and an individually written email, generated days before send.
- Spend is opt-in by design: every purchase shows an itemized confirm, and the AI is structurally unable to click it.
When Apollo is the better fit
An honest comparison cuts both ways. Pick Apollo if:
- You want to browse and filter a self-serve database yourself, interactively, all month.
- Your team already runs on Apollo workflows and CRM integrations.
- You need phone numbers and multichannel touches, not just email.
Judge it on your own business
Free signup, $5 credit, no card — enough for the agent to research your company and propose your full campaign. Decide with your own output in front of you.
Start free — $5 credit, no card →Sources
- Apollo pricing page FAQ (credit mechanics, fair-use ceilings, overage) — as of July 25, 2026.
- Salesmotion, “Apollo pricing breakdown” (plan prices, credit expiry, overage costs) — updated June 11, 2026.
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