Boostie vs Apollo
Apollo is the best-known all-in-one prospecting platform: an enormous B2B database with sequencing bolted on, priced per seat with monthly credit allowances. Boostie doesn't sell you a database seat — the agent buys the leads your campaign needs as it needs them, checks each one against your rules, and writes to the ones worth writing to.
The practical difference shows up in two places: what happens when credits run out, and how much of the work is still yours.
What you're actually comparing
Boostie isn't a tool you operate — it's AI agents that work for you. They find your leads, research each one, check they're genuinely the right target, dig up real common ground — a project they just won, a podcast they were on — and write to them the way a person would. Every first email is written for exactly one recipient; nobody gets a recycled blast. You stay in charge of the money: every spend is itemized and confirmed by you.
Apollo's pricing, as published and reported
| Plan | Price | Notes |
|---|---|---|
| Free / trial | $0 | Trials include 50 credits and 5 mobile credits (Apollo's own FAQ) [1] |
| Basic | $49–59/user/mo | As reported by third-party pricing guides, June 2026 [2] |
| Professional | $79–99/user/mo | Same sources [2] |
| Organization | $119–149/user/mo, 3-user minimum | Same sources [2] |
Apollo's own pricing FAQ (as of July 25, 2026) confirms the mechanics: export credits are consumed whenever you export a contact, "unlimited" plans carry documented fair-use credit ceilings, and you can buy more credits when you run out [1]. Third-party guides report that credits expire at the end of each billing cycle with no rollover, and that heavy-prospecting months can push real costs to $150–400/user once overages stack [2].
Feature by feature
| Boostie | Apollo | |
|---|---|---|
| B2B lead database / sourcing | ✓ | ✓ |
| Fresh web research on every lead, days before send | ✓ | ✗ |
| Every claim in the email fact-checked against its source before it queues | ✓ | Not published |
| Every email individually written for one person | ✓ | Sequences + AI assist |
| Fit gate — not a fit for your rules, never emailed | ✓ | Lead scores exist; no hard send gate |
| Campaign built for you by an agent (ICP → leads → copy → send) | ✓ | ✗ |
| Balance rolls over — nothing expires monthly | ✓ | ✗ |
| Cost per 1k leads acquired | $45 / 1k sourced (+ $6.50/1k verification, only on cache misses) | ~$40–200 / 1k via plan export credits and overage packs [1][2] |
| Entry price | Free signup, no card ($5 credit when you add one); then pay-as-you-go — no subscription, no seats | Reported $49–149/user/mo; Organization has a 3-user minimum [2] |
Based on each vendor's published plans and the dated third-party sources listed at the bottom of this page — the ✗ marks included. "—" means the vendor doesn't document it publicly.
Where Boostie is ahead
- Nothing to exhaust: no monthly credit allowance, no end-of-cycle reset — a prepaid wallet where unused top-ups roll over and are refundable.
- You never pay for leads you don't want: the agent buys exactly what your campaign needs, and only the people who fit your rules get an email written at all.
- Verification you often don't pay for: Boostie's shared verification cache skips checks someone else already paid for recently — credits models charge you every time.
- The writing is the product, not an add-on: per-contact web research and an individually written email, generated days before send.
- Spend is opt-in by design: every purchase shows an itemized confirm, and the AI is structurally unable to click it.
When Apollo is the better fit
An honest comparison cuts both ways. Pick Apollo if:
- You want to browse and filter a self-serve database yourself, interactively, all month.
- Your team already runs on Apollo workflows and CRM integrations.
- You need phone numbers and multichannel touches, not just email.
Judge it on your own business
Free signup. Add a card — a $0 authorization, never a charge — to unlock $5 of credit, enough for the agent to research your company and propose your full campaign. Decide with your own output in front of you.
Start free →Sources
- Apollo pricing page FAQ (credit mechanics, fair-use ceilings, overage) — as of July 25, 2026.
- Salesmotion, “Apollo pricing breakdown” (plan prices, credit expiry, overage costs) — updated June 11, 2026.
Competitor names and trademarks belong to their owners. Spotted something outdated? Email info@boostie.io and we'll fix it.